Cypress College Athletics
As the Sports Information at Cypress College, I took the program from completely analog to building the entire digital communications infrastructure from the website to social media and a digital record book.
One of the major challenges was a lack of cohesive identity. Thirteen teams were using thirteen different interpretations of “Chargers,” the school mascot. I rallied buy-in among the staff of head coaches and built a committee to choose a new mascot image which would be used for the entire department. I built an identity guide from the logo which has a lasting impact.